Qasimi, a London-based label with rich Middle Eastern heritage, marked a pivotal moment with its first live show under Creative Director Hoor Al Qasimi, who stepped into the role in 2020. Presented during the June 2024 London Fashion Week 40th anniversary, the menswear and womenswear looks presented for the SS2025 season masterfully intertwine art, sculpture, and fashion through a collaboration with artist Kambui Olujimi, inspired by his “When Monuments Fall” series.
Central to this SS2025 collection from Qasimi is the concept of “spolia”—the fusion of old and new, blending historical influences with modern aesthetics. This is showcased in the juxtaposition of structural and fluid shapes. The collection’s textiles include medium-weight silk twill, sheer cotton voile, and a luxurious silk-wool blend. Olujimi’s artworks are digitally printed on fabrics, along with a marble-like pattern applied to evoke erosion and the passage of time.
Adding a charming and whimsical touch to the collection are jewellery pieces by Freya Douglas Ferguson: playful earrings and necklaces feature shapes reminiscent of underwater flora and fauna, rounding out a collection that is both deeply rooted in tradition and refreshingly contemporary.
Images provided by the brand. To see the collection discussed by trend, see this article.
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